At Cultus Innovations Private Limited (“Cultus,” “we,” “our,” or “us”), we value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you access or use our e-commerce website, mobile application, and related services (collectively, the “Platform”). By using the Platform, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Platform.
We may collect personal details that you provide to us directly, including your name, gender, date of birth/age, contact details (such as address, phone number, and email), payment information (including encrypted credit/debit card details, UPI, and net banking), account login credentials (usernames, passwords, and security questions), as well as images voluntarily furnished, such as profile pictures.
When you interact with our website, we may collect certain technical and usage-related data such as your IP address, device ID, MAC address, device model and manufacturer, operating system, browser type, usage statistics, time spent on the website, and the pages you view.
We also collect information relating to your interactions with us, including order history, payment history, and any correspondence you have with our customer service team.
At present, our website does not use cookies or similar tracking technologies. While we do not use them currently, we may implement cookies or similar tools in the future to enhance your browsing experience and optimize our services. If we introduce cookies, we will update this Privacy Policy accordingly and provide you with clear notice, along with options to manage or decline non-essential cookies, in compliance with applicable data protection laws.
We use your personal data primarily to provide and improve the services you request on our platform. Your data allows us to process and deliver orders, facilitate secure payments, communicate updates, offers, or promotions, and enhance your experience by personalizing content and recommendations. We may also use your data for resolving disputes, troubleshooting issues, and offering customer support. To ensure safety and protect against fraud, error, or other malicious activities, your data helps us maintain the security of our services and comply with legal obligations, including reporting and audit requirements. If we use your personal data for marketing purposes, you will always have the ability to opt out of such communications. Occasionally, we may request permissions to access certain device features (such as messages, location, or contacts) to provide improved or additional services; you may decline these permissions, though this might limit your access to some features. All data is handled according to privacy regulations, with your rights and choices clearly respected at every stage.
We use Artificial Intelligence (AI) technologies and automated processing to enhance your experience on the Platform. This includes but is not limited to, providing personalized product recommendations based on your browsing activity, purchase history, and preferences, generating consumer insights and predictive analytics to improve product discovery and engagement, offering community engagement tools such as content or discussion recommendations, and supporting fraud detection, security monitoring, and overall service optimization.
By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. You, while providing your personal data over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy. You have an option to withdraw your consent that you have already provided by writing to the Grievance Officer at the contact information provided below. Please mention “Withdrawal of consent for processing personal data” in your subject line of your communication. We will verify such requests before acting on our request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related terms of use and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.
If we collect sensitive personal data (such as financial information, biometric identifiers, or health data), it will only be processed with your explicit consent and for purposes you have agreed to.
We do not sell or rent your personal data to unrelated third parties. Your information is shared only to the extent necessary for providing our services, complying with legal obligations, or safeguarding our rights. This includes sharing with secure payment gateways and processors (in compliance with PCI-DSS standards) for processing transactions, with logistics and delivery partners to facilitate dispatches, returns, and order tracking, and with our affiliates and trusted service providers who support us with technology, analytics, customer care, and backend operations. We may also disclose your data to government authorities, regulators, or law enforcement agencies when required under applicable laws or valid legal processes. In the event of a merger, acquisition, restructuring, or sale of business assets, your data may be transferred in accordance with law and subject to appropriate safeguards. We may use third-party analytics and AI service providers to process data on our behalf for improving recommendations, fraud detection, or customer insights. These service providers are contractually bound to handle your data securely and only for authorized purposes. All third parties handling your data are bound by contractual and legal obligations to ensure that your information is processed securely and only for authorized purposes.
We retain your personal data only for as long as necessary to provide our services or comply with legal obligations. You may delete your account anytime through Profile & Settings or by contacting us. Deleting your account will remove access to your order history, preferences, returns/refunds, coupons, and loyalty benefits, and you will need to register again to use Cultus. We may delay or refuse deletion if there are pending orders, grievances, or legal obligations. Accounts inactive for over two years may be deleted, unless data must be retained for fraud prevention, legal claims, or other legitimate purposes. In line with the Digital Personal Data Protection Act, 2023, Cultus does not retain personal data longer than required. Data no longer needed is securely erased or anonymized for analytics and research.
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us after setting up an account. If you do not wish to receive promotional communications from us, then please unsubscribe by clicking on the unsubscribe link in the email.
We take the security of your personal data seriously and use reasonable safeguards such as encryption, secure servers, limited access, and regular monitoring to protect it against unauthorized access or misuse. These measures include encryption, firewalls, secure servers, role-based access controls, and periodic security audits in compliance with the Information Technology Act, 2000, the applicable SPDI Rules, and the Digital Personal Data Protection Act, 2023. Our AI systems are designed to improve user experience and are subject to periodic human oversight to ensure fairness, accuracy, and non-discrimination. We do not use AI for exploitative or harmful profiling.
You have the right to:
Use is restricted to adults who can form contracts under the Indian Contract Act, 1872. Minors must transact via a parent/guardian’s account.
A designated Grievance Officer is available per Indian regulations. Contact details are published on our website, along with resolution timelines and escalation protocol.
This Policy may be updated periodically. Updates will be communicated and published prominently; continued use after notification constitutes consent to revised terms.
Grievance Officer:
If you have a query, concern, or complaint in relation to collection or usage of your personal data under this Privacy Policy, please contact us at the contact information provided above.